Market Leaders
Charleston
Isle of Palms
Johns Island
Mount Pleasant
Mt Pleasant
North Charleston
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Headquarters Los Angeles, California
Employees 275
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Manages 154 properties, 7 in Charleston
Headquarters South Carolina
Employees 23
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Headquarters Mt Pleasant, South Carolina
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Talk To An AdvisorHeadquarters North Charleston, South Carolina
Charleston, South Carolina has long been a popular vacation destination, known for its rich history, stunning architecture, and vibrant culture. As a result, the short-term rental market in Charleston has experienced significant growth in recent years, with an increasing number of travelers seeking unique and authentic experiences in the city. According to industry data, the Charleston short-term rental market has seen a steady increase in both the number of listings and the overall demand for vacation rentals, making it a highly competitive and lucrative market for property owners and vacation rental management companies.
The Charleston vacation rental market has proven to be a strong performer, with vacation rental managers in the area consistently outpacing national averages. According to data from VRBO, the average occupancy rate for Charleston vacation rentals in 2023 was 75%, compared to the national average of 68%. Similarly, the average daily rate (ADR) for Charleston vacation rentals was $300, significantly higher than the national ADR of $250. This has translated to strong revenue growth for Charleston vacation rental managers, with the average rental generating over $75,000 in annual revenue.
The Airbnb platform has also seen impressive performance in the Charleston market, with the city ranking as one of the top destinations for Airbnb bookings in the Southeast. Charleston Airbnb hosts have reported an average occupancy rate of 70% and an average daily rate of $200, resulting in an average annual revenue of $45,000 per listing. For more detailed market data and performance benchmarks, please refer to the Market Overview section.
The Charleston vacation rental market is highly competitive, with a large and growing number of property owners and management companies vying for a share of the market. This competition is driven by the strong demand for vacation rentals in the city, as well as the limited supply of desirable properties in prime locations. As a result, vacation rental managers in Charleston must differentiate themselves through a combination of exceptional service, strategic marketing, and a deep understanding of the local market.
The competitive landscape in Charleston includes a mix of large, established property management companies and smaller, boutique firms. These companies offer a range of services, from full-service property management to specialized services such as dynamic pricing, guest communication, and maintenance coordination. The most successful vacation rental managers in Charleston are those that can effectively leverage technology, data, and local expertise to optimize the performance of their rental properties and provide an exceptional experience for their guests.
The Charleston vacation rental market is dominated by several key players, each with their own unique strengths and specialties. Some of the most prominent vacation rental management companies in the area include:
These companies, along with a growing number of smaller, independent vacation rental managers, have helped to establish Charleston as a premier vacation rental destination, offering travelers a wide range of options and a consistently high level of service.