Market Leaders
Kailua Kona
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Talk To An AdvisorKailua Kona, located on the Big Island of Hawaii, has long been a popular destination for travelers seeking a tropical paradise. The town's stunning beaches, vibrant cultural attractions, and year-round warm weather have made it a prime location for short-term vacation rentals. In recent years, the Kailua Kona short-term rental market has experienced significant growth, driven by the increasing demand for unique, personalized accommodations among both domestic and international visitors.
According to industry data, the Kailua Kona short-term rental market currently comprises over 2,000 active listings across platforms like Airbnb and VRBO. [1] The market has seen a compound annual growth rate of 15% over the past five years, outpacing the overall growth of the Hawaii vacation rental industry. [2] This rapid expansion can be attributed to the town's reputation as a premier destination, as well as the increasing popularity of vacation rentals among travelers seeking more authentic and immersive experiences.
Vacation rental managers in Kailua Kona have consistently outperformed the national averages in key metrics such as occupancy rates and nightly rates. Data from VRBO shows that Kailua Kona vacation rentals have an average occupancy rate of 75%, compared to the national average of 65%. [3] Similarly, the average nightly rate for Kailua Kona vacation rentals is $350, significantly higher than the national average of $250. [4]
On Airbnb, Kailua Kona vacation rentals have also demonstrated strong performance, with an average review score of 4.8 out of 5 stars and an average occupancy rate of 70%. [5] These metrics highlight the high demand and desirability of Kailua Kona as a vacation destination, as well as the potential for vacation rental managers to capitalize on this market opportunity. (For more detailed market overview information, please refer to the Market Overview section.)
The Kailua Kona property management market is highly competitive, with a diverse array of companies and individuals offering vacation rental management services. According to our research, there are currently over 20 active property management firms operating in the Kailua Kona area, ranging from large, established companies to smaller, boutique operators. [6]
The market is characterized by a mix of national and local players, each with their own unique value propositions and service offerings. Some of the larger, more established firms, such as Kona Coast Vacations and Knutson & Associates, have built strong reputations for their comprehensive property management services, including marketing, guest relations, and maintenance. [7,8] Smaller, locally-focused companies, on the other hand, often differentiate themselves by offering personalized attention and deep knowledge of the Kailua Kona market.
Despite the high level of competition, the Kailua Kona property management market continues to grow, driven by the increasing demand for vacation rentals in the area. This presents opportunities for both new and existing players to carve out a niche and capture a share of this lucrative market.
Some of the key players in the Kailua Kona vacation rental management market include:
Kona Coast Vacations: A leading property management company in the Kailua Kona area, Kona Coast Vacations offers a wide range of services, including marketing, guest relations, and maintenance. The company manages over 250 properties, ranging from one-bedroom apartments to five-bedroom private homes, catering to a diverse clientele. [7]
Knutson & Associates: Established in 1976, Knutson & Associates is the longest-standing property management company on the Kona Coast. The company specializes in both vacation rentals and long-term property management, with a focus on delivering exceptional service to both owners and guests. [8]
Luvavacation Rentals: A boutique property management firm, Luvavacation Rentals offers personalized attention and deep local expertise to its clients. The company manages a curated portfolio of high-end vacation rentals in the Kailua Kona and Kohala Coast areas. [9]
Kona Rentals: Kona Rentals is a full-service property management company that has been serving the Kailua Kona market for over a decade. The company's offerings include vacation rentals, long-term rentals, and real estate sales, catering to a diverse range of clients. [10]
These are just a few of the key players in the Kailua Kona vacation rental management market, each with its own unique strengths and specialties. As the market continues to evolve, property owners and investors will have an increasing number of options to choose from when selecting a management partner for their Kailua Kona vacation rental.