13 Vacation Property Managers in St. George, UT, USA

About the St George Short-Term Rental Market

St. George, Utah has emerged as a premier vacation destination in recent years, attracting visitors from across the country with its stunning natural scenery, world-class outdoor recreation, and vibrant cultural attractions. This growth in tourism has fueled a booming short-term rental market, with thousands of vacation homes, condos, and apartments available for nightly and weekly rentals.

According to industry data, the St. George short-term rental market has experienced rapid expansion over the past decade, with the number of active listings on platforms like Airbnb and VRBO more than doubling since 2015. Today, there are an estimated 5,000 active short-term rental units in the greater St. George area, generating over $200 million in annual revenue for property owners.

The popularity of St. George as a vacation destination is driven by its proximity to iconic national parks like Zion and Bryce Canyon, as well as its mild, year-round climate that appeals to outdoor enthusiasts. The city's growing reputation as a hub for arts, culture, and culinary experiences has also attracted a new generation of travelers seeking authentic, immersive experiences.

Performance Benchmarks for St George Vacation Rental Managers

The strong demand for short-term rentals in St. George has created a highly competitive market for vacation rental management companies. According to data from VRBO and Airbnb, the average occupancy rate for professionally managed vacation rentals in the area is around 70%, with nightly rates ranging from $150 to $500 depending on the size, amenities, and location of the property.

Top-performing vacation rental managers in St. George are able to achieve average annual revenues of $50,000 to $100,000 per property, with the highest-earning properties generating over $150,000 in annual revenue. This is driven by a combination of factors, including effective marketing and distribution, dynamic pricing strategies, and a focus on providing exceptional guest experiences.

As the short-term rental market in St. George continues to evolve, vacation rental managers who can leverage data-driven insights, leverage the latest technology, and deliver personalized service to both property owners and guests will be best positioned to succeed. (For more detailed information on the St. George short-term rental market, please refer to the Market Overview section.)

How Competitive is the St George Property Management Market?

The St. George property management market is highly competitive, with a diverse array of companies vying for a share of the lucrative vacation rental market. According to industry estimates, there are currently over 50 active vacation rental management companies operating in the greater St. George area, ranging from small, locally-focused firms to larger, regional players.

The top 5 vacation rental management companies in St. George control an estimated 60% of the market, with the remaining 40% split among smaller, independent providers. This concentration of market share among the industry leaders suggests a relatively high barrier to entry, as these companies have established strong brand recognition, extensive property portfolios, and sophisticated operational capabilities.

However, the continued growth of the St. George short-term rental market has also created opportunities for newer, more agile vacation rental management companies to carve out a niche. These firms are often able to differentiate themselves through specialized services, innovative technology, or a focus on particular property types or geographic areas.

Key Players in the St George Rental Market

The St. George vacation rental management market is dominated by a handful of established providers, each with its own unique value proposition and service offerings:

Red Rock Vacation Rentals: One of the largest and most prominent vacation rental management companies in St. George, Red Rock Vacation Rentals manages a portfolio of over 500 properties across the region. The company is known for its data-driven approach to pricing and marketing, as well as its commitment to providing exceptional guest experiences.

STG Rental Management: A locally-based property management firm that has built a reputation for its personalized service and attention to detail. STG Rental Management specializes in managing single-family homes and small multi-unit properties, offering a range of services including maintenance, housekeeping, and 24/7 guest support.

Sunny Vacations Utah: A rapidly growing vacation rental management company that has leveraged its expertise in digital marketing and technology to drive bookings and revenue for its clients. Sunny Vacations Utah offers a full suite of services, including dynamic pricing, professional photography, and custom website development.

Awning: A national vacation rental management platform that has expanded its presence in the St. George market in recent years. Awning's value proposition centers around its data-driven approach to pricing and revenue optimization, as well as its ability to leverage a large network of distribution channels to maximize bookings.

Vacation Rental Pros: A regional property management company with a strong foothold in the St. George market. Vacation Rental Pros is known for its hands-on approach to property care and its commitment to providing personalized service to both property owners and guests.