Market Leaders
Beverly
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Beverly, Massachusetts is a picturesque coastal town known for its historic charm, beautiful beaches, and thriving tourism industry. As a popular vacation destination, the short-term rental market in Beverly has seen significant growth in recent years, with more and more property owners offering their homes and condos as vacation rentals.
The Beverly short-term rental market is characterized by a mix of beachfront properties, historic homes, and modern condominiums. Visitors are drawn to the town's quaint downtown, scenic harbor, and easy access to nearby attractions like Salem and Boston. Whether travelers are seeking a relaxing beach getaway or a cultural exploration of the North Shore, Beverly's vacation rentals provide the perfect home base.
According to data from AvantStay, a leading vacation rental management company, the average Beverly vacation rental property generates over $60,000 in annual revenue. Properties with 3-4 bedrooms and amenities like pools or hot tubs tend to perform the best, commanding nightly rates of $400-$600 on platforms like Airbnb and VRBO.
The Beverly market also sees strong occupancy rates, with vacation rentals booked an average of 180 nights per year. Peak seasons are typically the summer months and major holidays, when demand for short-term rentals is highest. However, the town's year-round appeal means many properties enjoy consistent bookings throughout the year.
Compared to other popular vacation rental markets in Massachusetts, Beverly stands out for its relatively high average daily rates (ADRs) and occupancy levels. The Market Overview section provides more detailed performance data and benchmarks for the Beverly short-term rental market.
The Beverly vacation rental management market is highly competitive, with a mix of local and national property management companies vying for a share of the lucrative short-term rental business. According to a search on Yelp, there are over 20 Airbnb and vacation rental management companies serving the Beverly area.
Some of the key factors driving competition in the Beverly market include:
To stand out in this crowded market, property management companies must offer a comprehensive suite of services, from dynamic pricing and smart distribution to 24/7 guest support and professional cleaning. They must also have a strong online presence, with well-optimized listings and a robust digital marketing strategy.
Some of the top vacation rental management companies serving the Beverly market include:
AvantStay is a leading national vacation rental management company that operates in Beverly and other popular Massachusetts destinations. Known for its high-end properties, cutting-edge technology, and personalized service, AvantStay has a strong presence in the Beverly market and consistently delivers impressive performance for its clients.
LA Luxuries is a luxury vacation rental agency and property management company that specializes in high-end properties in Beverly and other upscale Massachusetts communities. With a focus on white-glove service and exclusive access to unique homes, LA Luxuries caters to a discerning clientele seeking the ultimate vacation experience.
Unique Edge Management is a local Beverly-based property management company that has built a reputation for its exceptional service and deep knowledge of the local market. With a portfolio of diverse vacation rental properties, Unique Edge Management offers a personalized approach to vacation rental management.
Other notable players in the Beverly vacation rental market include HostedGuest, LLC, a Marblehead-based company with a growing presence in the area, and a number of independent property owners who manage their own short-term rentals.