Market Leaders
Haleiwa
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Haleiwa, a charming North Shore town on the island of Oahu, has long been a popular destination for Hawaii vacationers. With its picturesque beaches, world-class surfing, and laid-back island vibe, Haleiwa has become a prime location for short-term vacation rentals. As the demand for unique, locally-authentic accommodations continues to grow, the Haleiwa short-term rental market has seen significant expansion in recent years.
According to data from vacation rental platforms like Airbnb and VRBO, Haleiwa vacation rentals have consistently outperformed the state-wide averages in Hawaii. In 2023, the average daily rate (ADR) for Haleiwa short-term rentals was $350, compared to the Hawaii average of $275. Occupancy rates also tend to be higher in Haleiwa, with an average of 75% in 2023, versus the statewide average of 68%. This strong performance can be attributed to the town's enduring popularity among both domestic and international travelers. (For a more detailed market overview, please refer to the Market Overview section.)
The Haleiwa vacation rental market is highly competitive, with a diverse array of property management companies vying for a share of the lucrative short-term rental business. According to our research, there are currently over 20 active property management firms operating in the Haleiwa area, ranging from large, established companies to smaller, boutique operators. This competitive landscape has driven innovation and excellence in service delivery, as managers strive to differentiate themselves and attract the most desirable properties and guests.
Some of the most prominent and successful property management companies in the Haleiwa short-term rental market include:
As one of the largest and most experienced vacation rental management companies in Hawaii, Outrigger has a strong presence in Haleiwa. With over 75 years of hospitality expertise, Outrigger offers comprehensive services, including marketing, maintenance, and guest relations, to owners of vacation properties in the area.
Hawaii Life Vacations, a division of the renowned Hawaii Life real estate brokerage, is another major player in the Haleiwa vacation rental market. Known for their tech-savvy approach and focus on luxury properties, Hawaii Life Vacations provides full-service management solutions to homeowners in the North Shore region.
RedAwning, a national vacation rental management company, has also established a foothold in Haleiwa. With a diverse portfolio of properties and a robust marketing strategy, RedAwning has become a formidable competitor in the local short-term rental landscape.
These are just a few of the key players in the Haleiwa vacation rental management market. As the demand for unique, locally-authentic accommodations continues to grow, the competition among property management companies is expected to intensify, driving further innovation and excellence in service delivery.