Market Leaders
Aurora
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Aurora, Colorado has emerged as a popular destination for short-term vacation rentals in recent years. Located just east of Denver, Aurora offers easy access to the city's attractions while also providing a more affordable and spacious alternative for travelers. The city's diverse neighborhoods, outdoor recreation opportunities, and proximity to the Rocky Mountains have made it an increasingly attractive option for both leisure and business travelers.
According to data from AirDNA, the short-term rental market in Aurora has experienced significant growth over the past few years. As of September 2024, there are over 1,200 active vacation rental listings in the city, representing a 28% increase from 2021. The majority of these properties are entire home/apartment listings, accounting for 72% of the total inventory. This trend reflects the growing demand for more private and spacious accommodations among travelers.
The performance of vacation rental properties in Aurora has been strong, with key metrics outpacing the national averages. In 2023, the average occupancy rate for Aurora vacation rentals was 72%, compared to the national average of 67%. The average daily rate (ADR) was $225, while the revenue per available room (RevPAR) reached $162. These figures demonstrate the robust demand and pricing power of the Aurora short-term rental market.
When broken down by property type, entire home/apartment listings in Aurora achieved an average occupancy rate of 75% and an ADR of $250, resulting in a RevPAR of $188. In contrast, private room listings had an occupancy rate of 65% and an ADR of $125, translating to a RevPAR of $81. This data highlights the preference among travelers for more private and self-contained vacation rental accommodations in the Aurora market. (For a more detailed overview of the Aurora vacation rental market, please refer to the Market Overview section.)
The Aurora property management market is highly competitive, with a diverse array of providers catering to the growing short-term rental demand. According to our research, there are currently over 30 property management companies actively operating in the Aurora area, ranging from large, established firms to smaller, boutique operators.
The top players in the Aurora vacation rental management market include Colorado Realty and Property Management, Vacation Rental Collective, Awning, and Rent Grace. These companies collectively manage a significant portion of the city's vacation rental inventory, leveraging their expertise, technology, and marketing capabilities to attract and retain both property owners and guests.
The competitive landscape in Aurora has led to a focus on service quality, technology integration, and data-driven decision-making among property management companies. Providers are constantly seeking to differentiate themselves through innovative features, such as dynamic pricing algorithms, virtual tours, and seamless guest communication platforms.
Colorado Realty and Property Management: One of the largest and most established property management companies in the Aurora area, Colorado Realty and Property Management has been serving the market since 2006. The company manages a diverse portfolio of single-family homes, condos, townhomes, and small multi-unit properties, catering to both long-term and short-term rental needs.
Vacation Rental Collective: A highly personalized vacation rental management company, Vacation Rental Collective specializes in managing properties in popular Colorado destinations, including Aurora. The company's focus on concierge-level service, data-driven pricing, and innovative marketing strategies have made it a top choice for property owners.
Awning: Awning is a technology-driven property management company that has made significant inroads in the Aurora market. The company's data-driven approach to pricing, marketing, and operations has allowed it to deliver strong returns for property owners and a seamless experience for guests.
Rent Grace: Rent Grace is a local property management firm that has carved out a niche in the Aurora market by providing personalized service and a deep understanding of the local real estate landscape. The company's focus on tenant screening, maintenance, and financial reporting has made it a trusted partner for property owners.