Market Leaders
Las Cruces
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Las Cruces, New Mexico is an attractive destination for vacation rental guests, offering a rich history, diverse culture, stunning natural landscapes, and an affordable cost of living. The city's vibrant arts and culture scene, including museums, galleries, and festivals, as well as its proximity to outdoor recreation opportunities like national parks, forests, and mountains, make it a popular choice for travelers. The peak season for vacation rentals in Las Cruces is during the summer months of June, July, and August, when the weather is warm and sunny. However, events such as the annual Renaissance ArtsFaire in November and the Las Cruces Country Music Festival in April can also draw visitors to the area.
According to data from Awning, a leading vacation rental management company, the average Airbnb occupancy rate in Las Cruces is around 65%, with an average daily rate of $150. The average VRBO occupancy rate is slightly lower at 60%, with an average daily rate of $175. These performance metrics can vary depending on the specific location, amenities, and marketing efforts of individual vacation rental properties. (See the Market Overview section for more detailed data on the Las Cruces vacation rental market.)
The Las Cruces vacation rental market is relatively competitive, with a number of established property management companies vying for a share of the market. Some of the key players in the Las Cruces rental market include Desert Sky Realty & Investments, Steinborn Property Management, and Las Cruces Property Rentals. These companies offer a range of services, from finding and screening tenants to handling maintenance and repairs, as well as marketing and advertising the properties.
Desert Sky Realty & Investments is a full-service property management company serving the Las Cruces and Mesilla areas. They offer both long-term and vacation rental management services, with a focus on providing professional and reliable service to both landlords and tenants.
Steinborn Property Management is a well-established property management company in Las Cruces, offering a range of services including tenant placement, rent collection, maintenance, and accounting. They have a strong reputation in the local market and a large portfolio of managed properties.
Las Cruces Property Rentals is a locally-owned and operated property management company that specializes in both long-term and short-term rentals. They offer a personalized approach to property management, with a focus on maintaining strong relationships with both landlords and tenants.