14 Vacation Property Managers in Santa Fe, NM, USA

About the Santa Fe Short-Term Rental Market

Santa Fe, New Mexico has long been a popular destination for travelers seeking a unique blend of history, culture, and natural beauty. In recent years, the city's short-term rental market has experienced significant growth, driven by the increasing popularity of platforms like Airbnb and VRBO. According to data from AirDNA, there are currently over 2,900 vacation rental listings in Santa Fe, representing a 3% increase over the past year.

The short-term rental market in Santa Fe has been particularly resilient, even in the face of the COVID-19 pandemic. While many destinations saw a sharp decline in vacation rental demand, Santa Fe's market continued to thrive, with occupancy rates and average daily rates holding steady or even increasing. This can be attributed to the city's status as a drive-to destination for many travelers, as well as its reputation as a safe and desirable place to visit.

Performance Benchmarks for Santa Fe Vacation Rental Managers

According to the latest data from AirDNA, the average occupancy rate for short-term rentals in Santa Fe is 61%, with an average daily rate of $312. This translates to an average monthly revenue of $38,316 per listing. In comparison, the national average occupancy rate for vacation rentals is around 55%, with an average daily rate of $250.

The performance of Santa Fe's vacation rental market can also be analyzed by rental channel. Airbnb listings make up the majority of the market, accounting for 46% of all short-term rental properties. VRBO listings make up 13% of the market, while 41% of listings are available on both platforms. This diversification across multiple channels can be a key advantage for property managers in the Santa Fe market. For more detailed performance data, please refer to the Market Overview section.

How Competitive is the Santa Fe Property Management Market?

The Santa Fe vacation rental market is highly competitive, with a large number of property management companies vying for a share of the market. According to our research, there are over 20 property management firms operating in the area, ranging from small, locally-focused companies to larger, regional players.

The top property management companies in Santa Fe include Casas de Santa Fe, Santa Fe Property Management, Two Casitas, and Evolve. These firms have built strong reputations for their customer service, marketing expertise, and ability to maximize rental income for their clients. They typically offer a full suite of services, including listing management, guest communication, housekeeping, and maintenance.

While the market is competitive, there are still opportunities for new entrants to establish a foothold. Smaller, niche-focused companies may be able to differentiate themselves by offering specialized services, such as luxury property management or concierge-level guest experiences. Additionally, as the short-term rental market continues to grow, there will likely be an increased demand for professional property management services, creating room for additional players in the market.

Key Players in the Santa Fe Rental Market

Casas de Santa Fe is one of the largest and most well-established property management companies in Santa Fe. With a portfolio of over 150 vacation rental properties, Casas de Santa Fe has been providing exceptional service to both guests and homeowners since 1989. The company is known for its attention to detail, personalized concierge services, and close relationships with the local movie industry.

Santa Fe Property Management is another prominent player in the market, managing a diverse portfolio of vacation rentals and long-term leases. The company is known for its expertise in navigating the city's complex regulatory environment and for its commitment to sustainable practices.

Two Casitas is a boutique property management firm that specializes in luxury vacation rentals. With a focus on high-end properties and personalized guest experiences, Two Casitas has built a reputation for delivering exceptional service and maximizing rental income for its clients.

Evolve is a national property management company that has a strong presence in the Santa Fe market. Leveraging its technology-driven approach and extensive marketing resources, Evolve has been able to quickly grow its portfolio of vacation rentals in the area.