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Shapleigh
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Nestled in the heart of York County, Maine, the town of Shapleigh offers a unique blend of tranquility and outdoor adventure that has made it an increasingly popular destination for short-term vacation rentals. Surrounded by picturesque landscapes, including the serene Mousam Lake and Square Pond, Shapleigh attracts a diverse range of guests seeking a peaceful retreat amidst nature.
The short-term rental market in Shapleigh experiences significant seasonal fluctuations, with a surge in demand during the summer months when visitors are drawn to the area's beautiful lakes, hiking trails, and water-based activities. However, the town's appeal extends beyond the peak season, as the stunning fall foliage and winter snow activities also draw a steady stream of guests throughout the year.
The primary guests in Shapleigh are families and outdoor enthusiasts, who appreciate the town's charming character, abundance of recreational opportunities, and proximity to natural wonders. As the market continues to grow, vacation rental managers in Shapleigh must stay attuned to the evolving preferences and needs of this diverse guest base.
According to data from VRBO and Airbnb, the average daily rate (ADR) for vacation rentals in Shapleigh during the peak summer season can range from $300 to $500, with occupancy rates often exceeding 80%. During the shoulder seasons, ADRs typically fall within the $200 to $350 range, with occupancy rates varying based on local events and weather conditions.
In terms of revenue performance, top-performing vacation rental properties in Shapleigh can generate annual gross revenues in excess of $100,000, with the most successful properties leveraging their proximity to the area's natural attractions and offering amenities that cater to the needs of their target guests.
It's important to note that the performance of vacation rental properties in Shapleigh can be heavily influenced by factors such as location, property size, and the quality of the guest experience. For a more detailed analysis of the Shapleigh short-term rental market, please refer to the Market Overview section.
The Shapleigh property management market is moderately competitive, with a growing number of vacation rental managers recognizing the town's potential as a desirable destination. However, the market is far from saturated, providing ample opportunities for new entrants and established players alike to capture a share of the market.
Some of the key players in the Shapleigh vacation rental management space include Eagle Management, LLC, which offers a range of property management services in the area, and Coastline Vacation Rentals, a regional vacation rental company with a strong presence in the Kennebunk/Kennebunkport and Wells areas. Additionally, national platforms like VacationRenter have also established a foothold in the Shapleigh market, providing homeowners with access to a broader pool of potential guests.
As the short-term rental industry continues to evolve, vacation rental managers in Shapleigh must stay ahead of the curve by offering exceptional guest experiences, leveraging data-driven pricing strategies, and maintaining a strong online presence to attract and retain a loyal customer base.