1. Commission & Costs: Please explain your commission structure and any additional costs a homeowner might incur.

Benchmark Management operates with a transparent commission structure, ensuring there are no hidden fees. We handle vendor invoices at cost and prorate maintenance labor down to 15 minutes, providing clarity and trust in all financial aspects. All work and costs are clearly outlined in the monthly owner statements.

2. Marketing: Please detail the strategies you utilize to market properties to guests.

We employ proven marketing strategies, including professional photography, compelling property descriptions, Facebook and Google ads, and search engine optimization (SEO). Our extensive social media following of 117K, a robust email list of 120K+, and a high direct booking rate of 65% ensure maximum visibility and high occupancy rates for your property.

3. Cleaning & Maintenance: Please outline your property management services, including but not limited to cleaning, inspections and maintenance.

Benchmark Management offers comprehensive property management services. Our in-house maintenance team responds promptly to any request, ensuring your property remains in top condition. Our cleaning team follows an in-depth checklist, and a Benchmark team member always approves the work before guest check-ins. We conduct meticulous inspections after each departure and monthly for quality control, with thorough inventory checks during the offseason.

4. Communication & Reporting: How do you communicate with homeowners and what types of reports do you provide? Who will I be working with on your team? Will I have a dedicated representative or a team approach?

Homeowners can stay connected through our transparent owner portal, where they can view statements, year-to-date income, and maintenance requests. Each homeowner is assigned a Dedicated Owner Service Agent who serves as the direct link for communication, protection, and proactive problem-solving, ensuring responsiveness and consistency.

5. Financial Management: Please discuss how you handle financial management for the properties you manage. Do you follow trust accounting principles?

Benchmark Management handles all financial aspects with utmost transparency and accuracy. We follow trust accounting principles to ensure that all financial transactions are secure and clearly documented. Our detailed monthly owner statements provide clear insights into revenue and expenses.

6. Technology: What kind of technology do you employ and how does this technology provide benefits to both homeowners and guests?

We utilize advanced technology to enhance both homeowner and guest experiences. Our online owner portal offers easy access to important information and management tools. For guests, we automate touchpoints like pre-arrival emails, check-ins, and post-departure communications, ensuring a seamless and enjoyable stay.

7. Differentiators: What unique aspects set your company apart from other property management companies, especially in terms of advantages to homeowners?

Benchmark Management stands out due to our combination of real-time data-driven revenue management and personalized service through dedicated, local owner agents. Our transparent fee structure, comprehensive maintenance and housekeeping services, and robust marketing strategies ensure high occupancy and maximized rental income. We also emphasize local community involvement and support, contributing to a strong reputation.

8. Guest Damage: What is your approach to managing damages caused by guests? Do you require a security deposit or offer damage insurance? If you opt for insurance, how do you establish the coverage details?

We manage guest damages through thorough guest screenings and clear policies that prevent issues. We may require security deposits or offer damage insurance, ensuring coverage details are clearly communicated and tailored to protect the property and homeowner’s interests.

9. Revenue Management: Please explain your strategy for revenue management? How do you determine pricing to optimize earnings? Do you utilize dynamic pricing software, manage rates manually, or employ a combination of both methods?

Our revenue management strategy combines real-time data analysis with manual oversight by a full-time analyst. This hybrid approach allows us to set competitive pricing that maximizes earnings while ensuring high occupancy. We utilize dynamic pricing software and manual rate adjustments to stay ahead of market trends and competition.

10. Community Involvement and Reputation: Are you involved in the local community and do you support local initiatives?

Yes, Benchmark Management is actively involved in the local community, supporting various local initiatives and contributing to community development. Our engagement helps build a positive reputation and fosters strong relationships within the community, benefiting both homeowners and guests.

Benchmark Management

VERIFIED

Headquarters Santa Rosa Beach, Florida, 32459

Founded In 2017

Number of Full Time Employees 50

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4.6 (6933)

4.3 (5656)

4.0 (1160)

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Overview

Benchmark Management specializes in luxury vacation rentals along NW Florida's Highway 30A, Destin, and Panama City Beach. With a passion for serving guests and homeowners, our team stands ready to give you a first-class experience along the Emerald Coast. Benchmark is proud to be local, and we have cultivated the best team on 30A and the Florida Panhandle to serve our owners and vacation rental guests here on the Emerald Coast. We take pride in our work and relationships, and we are committed to performing at the highest level. It is of utmost importance to us to provide you with excellent personal service and attention. We understand that owners want a great return on their investment property without the inconvenience of having to deal with it day-to-day - that's where we come in. At Benchmark, we bring you local full-service management, catering exclusively to vacation rental homes and condos. Learn how we have earned the trust of over 400+ vacation rental homeowners on the Emerald Coast.

What We Offer

Trust Accounting

Property Inspections

Revenue Management/Dynamic Pricing

Local Ownership

Guest Screening/ID Verification

Guest Damage Insurance/Security Deposit Insurance Program

Local Support 24/7

Tax Compliance and Remittance

Commercial Laundry

In-house Cleaning

Keyless Entry Provided

SmartHome

No Startup Fees

Unlimited Owner Use

Property Manager Supplied Metrics

460

Properties

52%

Average annual occupancy

Property By Type

Homes

62%
Condos

38%

Property By Bedrooms

6+ Bedrooms

4%
5 Bedrooms

8%
4 Bedrooms

27%
3 Bedrooms

33%
2 Bedrooms

14%
1 Bedroom

14%

Please note that these metrics have been supplied directly by the vacation rental manager and have not been independently verified by Comparent or any other third-party entity. While we strive to present the most accurate and reliable information, Comparent disclaims any responsibility for the accuracy of these metrics.

Airbnb Metrics

195

Properties

$323

Average daily rate

42%

Average occupancy

Property By Type

Homes

36%
Condos

58%
Other*

6%

Property By Bedrooms

6+ Bedrooms

3%
5 Bedrooms

5%
4 Bedrooms

15%
3 Bedrooms

35%
2 Bedrooms

26%
1 Bedroom

16%

VRBO Metrics

206

Properties

$320

Average daily rate

43%

Average occupancy

Property By Type

Homes

32%
Condos

66%
Other*

2%

Property By Bedrooms

6+ Bedrooms

3%
5 Bedrooms

5%
4 Bedrooms

15%
3 Bedrooms

35%
2 Bedrooms

24%
1 Bedroom

18%

The metrics and data displayed above are sourced from publicly available information. While Comparent strives to ensure that this information is reliable, please note that the data is not guaranteed for accuracy and should be independently verified. We disclaim any liability for any inaccuracies or omissions in these metrics.

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