Market Leaders
Monterey
Pacific Grove
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Talk To An AdvisorThe Monterey short-term rental market is a highly competitive and lucrative market for vacation rental managers. Monterey is a popular tourist destination on the central California coast, known for its stunning natural beauty, world-class golf courses, and vibrant cultural attractions.
The Monterey Peninsula attracts millions of visitors each year, many of whom seek out vacation rentals as an alternative to traditional hotel accommodations. This demand has led to a thriving short-term rental market, with a wide range of properties available, from beachfront homes to cozy cottages.
According to data from VRBO and Airbnb, the average daily rate (ADR) for vacation rentals in Monterey is $350, with an average occupancy rate of 70%. This translates to an average annual revenue of $63,000 per property. However, the top-performing vacation rental managers in the area can achieve significantly higher revenue, with some properties generating over $100,000 in annual income.
The Monterey market is also highly seasonal, with peak demand occurring during the summer months and major events like the Monterey Jazz Festival and the Pebble Beach Concours d'Elegance. Vacation rental managers who can effectively manage their pricing and occupancy rates throughout the year can maximize their profitability.
The Monterey property management market is highly competitive, with a large number of established players vying for a share of the lucrative vacation rental market. Some of the key players in the Monterey rental market include:
- Monterey Bay Property Management: One of the largest and most well-known property management companies in the area, with a portfolio of over 350 properties across the Monterey Peninsula.
- Sanctuary Vacation Rentals: A boutique property management company specializing in high-end vacation rentals in Carmel-by-the-Sea and the surrounding areas.
- Monterey Bay Vacation Rentals: A full-service property management company offering a range of services, from vacation rentals to long-term leases.
- Monterey Bay Property Management: A leading provider of property management services in the Monterey area, with a focus on both vacation and long-term rentals.
To succeed in this competitive market, vacation rental managers must differentiate themselves through a combination of exceptional customer service, innovative marketing strategies, and a deep understanding of the local market. They must also stay up-to-date with the latest industry trends and regulations, and be able to adapt quickly to changes in the market.
For more information on the Monterey short-term rental market, including detailed performance data and a comprehensive overview of the local market, please refer to the Market Overview section.