Question 1

1. Commission & Costs: Please explain your commission structure and any additional costs a homeowner might incur.

Accepted Answer

Our fee structure is designed to offer transparent and comprehensive services to property owners. We charge a 20% management commission, which covers our full suite of management services, including marketing, guest communication, and booking management. For reservations where Saltwater Grande is the merchant of record, there is an additional 3% credit card fee on the owner's net rent revenue per reservation. To ensure your property remains in top condition, we offer monthly maintenance plans priced based on the square footage of the property. These plans include routine maintenance and inventory replacements, providing peace of mind and helping to maintain the value and appeal of your property.

Question 2

2. Marketing: Please detail the strategies you utilize to market properties to guests.

Accepted Answer

We market our vacation rental properties through a multifaceted approach to ensure maximum visibility and guest satisfaction. Our properties are listed on a large OTA distribution network, allowing us to reach a broad audience across multiple platforms. We actively engage with potential guests on social media, creating compelling content and promotions. Our guest loyalty programs encourage repeat bookings by offering exclusive discounts and perks. We invest in brand SEO to enhance our online presence and drive direct bookings through our website, which features high-definition photography to showcase our properties in the best light. Additionally, we maintain direct communication with guests through email and text campaigns, providing personalized offers and updates. Building brand recognition is also a key focus, and we achieve this through active community involvement and local partnerships, reinforcing our commitment to both guests and the local community.

Question 3

3. Cleaning & Maintenance: Please outline your property management services, including but not limited to cleaning, inspections and maintenance.

Accepted Answer

Our cleaning practices are meticulously designed to ensure the highest standards of cleanliness and guest satisfaction. We invest in rigorous training for our housekeeping staff, who are certified through the Maid Training Academy, ensuring they meet professional and industry standards. By employing W-2 housekeeping team members, we maintain direct control and consistency over the quality of our cleaning services. Our proprietary cleaning and inspection program guarantees that each property is thoroughly cleaned and inspected before guest arrivals. We provide on-demand staff resources for continuous training and troubleshooting, ensuring our team is always equipped to handle any situation. With an in-house laundry facility, we maintain the highest standards for our linens and terry products, offering guests a fresh and luxurious experience with every stay.Our comprehensive maintenance program is designed to keep your property in optimal condition and ensure the comfort our guests. We prioritize preventative maintenance to address issues before they become costly problems. Our maintenance plans include regular vacancy inspections, annual inventory assessments, and thorough annual maintenance inspections, which include HVAC cleaning to ensure efficient operation. We also conduct monthly filter replacements to maintain air quality and system performance. By employing W-2 maintenance team members, we guarantee consistent, high-quality service. Additionally, we have long-standing and trusted relationships with contractors and vendors, ensuring reliable and timely repairs and maintenance. This proactive approach helps preserve the value of your property and enhances the overall guest experience.

Question 4

4. Communication & Reporting: How do you communicate with homeowners and what types of reports do you provide? Who will I be working with on your team? Will I have a dedicated representative or a team approach?

Accepted Answer

Effective communication is at the core of our services for property owners. Our dedicated homeowner services contact, Celeste Holloway, ensures timely and personalized communication via email and phone. Our user-friendly owner portal provides you with 24/7 access to essential information, including detailed work order reports, profit and loss reports, and month-end statements. This comprehensive approach allows you to stay informed about your property's performance and maintenance, ensuring peace of mind and a seamless management experience. Celeste and our team are committed to providing exceptional support, making your partnership with us as smooth and productive as possible.

Question 5

5. Financial Management: Please discuss how you handle financial management for the properties you manage. Do you follow trust accounting principles?

Accepted Answer

Our financial management practices are rooted in trust accounting principles, ensuring that your funds are handled with the utmost integrity and transparency. We perform daily reconciliations to meticulously track and verify all transactions, providing accurate and up-to-date financial records. This rigorous approach guarantees that your rental income is managed responsibly and that all expenses are accounted for accurately. By adhering to these stringent financial practices, we offer property owners peace of mind, knowing that their investments are in capable and trustworthy hands.

Question 6

6. Technology: What kind of technology do you employ and how does this technology provide benefits to both homeowners and guests?

Accepted Answer

We leverage advanced technology to enhance the experience for both property owners and guests. Our keyless entry lock systems with 24/7 monitoring provide secure and convenient access for guests while ensuring your property is protected at all times. To maintain high standards of safety and compliance, we use GuestRanger for ID and credit card verification, ensuring all guests are properly vetted. Our guest reservation portal offers a seamless booking experience, allowing guests to easily manage their reservations and access important information. For efficient property management, we utilize the Breezeway task management system, which streamlines maintenance, housekeeping, and inspections. This technology ensures that all tasks are completed promptly and to the highest standards, enhancing guest satisfaction and protecting your investment.

Question 7

7. Differentiators: What unique aspects set your company apart from other property management companies, especially in terms of advantages to homeowners?

Accepted Answer

What sets our company apart from other property management firms is our commitment to quality over quantity, offering a boutique experience that ensures each property receives the individualized attention it deserves. We selectively take on properties that meet a certain standard of quality, ensuring a portfolio of high-caliber rentals. For properties that are not quite at that standard yet, we offer professional design services to elevate their appeal and functionality. We adopt a preventative approach to maintenance, addressing potential issues before they escalate, thereby protecting your investment and minimizing costly repairs. Our gold standard for cleanliness and maintenance is upheld through rigorous inspections before every guest arrival, ensuring that your property is always in pristine condition. This meticulous attention to detail not only enhances the guest experience but also preserves the value and appeal of your property, providing significant advantages to homeowners who partner with us.

Question 8

8. Guest Damage: What is your approach to managing damages caused by guests? Do you require a security deposit or offer damage insurance? If you opt for insurance, how do you establish the coverage details?

Accepted Answer

Our approach to managing damages caused by guests is proactive and comprehensive, ensuring your property is well-protected. We partner with RentalGuardian to provide Home Guardian + coverage, which includes up to $1 million in liability protection. This extensive plan also offers $25,000 in contents coverage against accidental guest damage, safeguarding your furnishings and valuables. Additionally, Home Guardian + provides $15,000 in bed bug protection coverage, addressing one of the most  disruptive issues in the vacation rental industry. This robust insurance package is included with every guest reservation, and gives property owners peace of mind, knowing that their investment is well-protected against a wide range of potential damages.

Question 9

9. Revenue Management: Please explain your strategy for revenue management? How do you determine pricing to optimize earnings? Do you utilize dynamic pricing software, manage rates manually, or employ a combination of both methods?

Accepted Answer

Our revenue management strategy is founded on cutting-edge technology and data-driven insights to maximize your property's earnings. Through dynamic pricing powered by RevMax, we adjust rates in real-time based on market demand, seasonality, and other factors, ensuring that your property is always competitively priced to attract guests while maximizing revenue potential. Additionally, we utilize advanced analytics provided by KeyData to gain valuable insights into market trends, guest behavior, and competitor performance. These analytics inform our pricing decisions, allowing us to identify opportunities for revenue optimization and strategic pricing adjustments. With this comprehensive approach to revenue management, we are dedicated to helping property owners achieve their financial goals and unlock the full potential of their vacation rental investments.

Question 10

10. Community Involvement and Reputation: Are you involved in the local community and do you support local initiatives?

Accepted Answer

We take great pride in our reputation and being actively involved in our Myrtle Beach area community. We are passionate about making a positive impact in the area and actively seeking out new opportunities to help those in need. From sponsoring local events to participating in charity drives, we are committed to being active members of the Myrtle Beach community. Our team’s dedication to making a difference is a driving force behind our success as a local business.A few of the ways we work to the benefit of area organizations:Shark Fest Youth Tournament: Every March we sponsor this youth Karate tournament, which benefits the Champion Karate School located in Little River, SC. New equipment is purchased each year from the proceeds earned.Charity Golf Tournament: Long Bay Golf Club in Longs, SC hosts the Breast Cancer Awareness Golf Tournament each year. As a part of our sponsorship, we have a hole-in-one competition with a $10,000 prize.Project HeART: Saltwater Grande participates in sponsoring the Project HeArt art show. This fundraiser benefits Sea Haven for Youth, a non-profit organization that provides a safe place for youth in crisis, located in Little River, SC.Adopt a Boat Landing: Annually, we've adopted a boat landing and host a cleanup to support Winyah Rivers Alliance and the Waccamaw Riverkeeper, which helps to keep our waterways clean.Folds of Honor: We contribute to Folds of Honor, a local charitable organization that helps with tuition for the children of wounded veterans.Saltwater Grande also invests a great deal of time and funding to helping our employees achieve their personal goals.

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