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New London
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New London, Connecticut is a popular vacation destination known for its beautiful waterfront, historic architecture, and cultural attractions. The city's short-term rental market has seen significant growth in recent years, as travelers seek out unique and authentic experiences beyond traditional hotel stays. With its proximity to beaches, hiking trails, and nearby casinos, New London has become an increasingly attractive option for Airbnb and VRBO guests looking to immerse themselves in the local community.
According to data from Awning, a leading vacation rental management company, the average Airbnb occupancy rate in New London is around 70%, with an average daily rate of $200. The peak season for Airbnb stays in the area is during the summer months, from June to August, when tourism is highest due to the warm weather and beach activities. The shoulder season, from April to May and September to October, also sees moderate tourism, while the winter months experience lower occupancy rates.
In terms of VRBO performance, the average nightly rate for vacation rentals in New London is $250, with an average occupancy rate of 65%. The most sought-after amenities for VRBO guests include waterfront views, outdoor spaces such as patios and decks, and access to local attractions like beaches and museums. The most desirable locations are near the waterfront and within walking distance to downtown shops and restaurants. (For more detailed market overview information, please refer to the Market Overview section.)
The New London property management market is highly competitive, with a mix of local and national companies vying for a share of the growing short-term rental market. Some of the key players in the market include:
Awning: A national vacation rental management company that offers a full range of services, including marketing, dynamic pricing, and 24/7 guest support. Awning has a strong presence in the New London market and is known for its data-driven approach to maximizing rental income.
Pledge Property Management: A local property management company that specializes in the New London area, offering services such as tenant screening, maintenance, and financial reporting.
Gray Ledges Rentals & Property Management: A boutique property management firm that focuses on the Lake Sunapee region, including New London, providing vacation rental and long-term rental services.
RPM Greater CT: A regional property management company that serves the Greater New London area, offering a range of services for both residential and commercial properties.
Birchwater Management: A full-service property management company that manages vacation rentals and long-term rentals in the New London area, with a focus on providing exceptional customer service.
These companies, along with others in the market, compete for a share of the growing short-term rental demand in New London, offering a range of services and expertise to property owners. The competitive landscape underscores the importance of working with an experienced and reputable property management company to ensure the success of a vacation rental investment in the area.